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Secret Shopping

Researchers (Secret Shoppers) anonymously observe and document the quality of service at a store or business on a given day. Clients can then evaluate a sample of service delivery, product knowledge and facility maintenance at corporate stores or franchises. Researcher "audits" are used to:

  • Improve service.
  • Reward store managers.
  • Ensure that outlets are complying with established guidelines.
Secret Shopping is used by US and Canadian consumer oriented organizations in:
  • Fast Food.
  • Retail.
  • Transportation.
  • Healthcare.
  • Banking and Finance.
The terms secret shopping, mystery shopping, Researcher, secret shopper, mystery shopper, mystery customer, ghost shopper, mystery guest and many others are commonly used and are all relatively interchangeable. 		   

Time and Effort: Is it Worth it?

The Application Process or How long till I shop?

A Day in the Life of a Researcher

Questions and Answers

Secret Shopping Links

"I enjoy helping companies make meaningful improvements in customer service."

David S., Shopper
More Shopper quotes
 
About Secret Shopping
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